Recently, Mr. Naporn Sunthornchitcharoen, Land and Houses Plc Chairman (left), accepted the Thailand’s Top Corporate Brand 2019 award from Professor Dr. Bundhit Eua-arporn, Chulalongkorn University President, marking the company’s winning the accolade in the property development sector by registering 64,811 million baht this year. This also represented the 10th annual award announcement, which saw 15 winning companies among all business sectors. Only one brand topped the brand value in each group, including banks, capital and securities, petrochemicals and chemicals, medicine, IT and communication, and commerce.

The Master in Branding and Marketing (MBM) curriculum of the Faculty of Commerce and Accountancy, Chulalongkorn University, in conjunction with the Stock Exchange of Thailand (SET), announced the outcomes of its research work and presented the “ASEAN and Thailand’s Top Corporate Brands 2019” awards to outstanding brands topping the groups in Thailand and ASEAN in 2019 to grow the knowledge of corporate brands in pursuit of Thailand’s and ASEAN’s business sustainability. CBS (Corporate Brand Success) Valuation is done on annual report figures, which are public data. Such formula integrated marketing, financial, and accounting concepts that enabled brand valuation into financial figures.