Business Stakeholders

The Company identifies stakeholders involved in key operational processes in each value chain and classifies them according to the format of connection with the Company into 8 groups:

Internal stakeholders	Stakeholders outside Organization
Employees	Shareholders/investors Customers Suppliers Community/society Public sector Financial institutions/creditors Business competitors

Stakeholder Engagement

The Company forges participation of all stakeholders through numerous channels such as discussion, advice, opinion survey, PR news, Company’s website, communication through social media, investor meetings, supplier meetings, shareholders’ meeting, and the Company’s annual report. This aims to know the needs, expectations, and concerns of each group of stakeholders, and then analyze the opinions and recommendations to understand the expectations and needs to be able to appropriately determine guidelines for responses.

Stakeholder group	Needs / Expectation	Response approach	Engagement channel
Employees	Fair, equitable, and non-discriminatory treatment Suitable compensation and welfare Job security and career advancement Development of caliber and learning Safety at workplace	Human rights management Fair compensation as well as welfare at good level and competitive with the labor market Annual performance assessment Employee training and development Employee relationship and participation Safety, occupational health, and work environment management	General/monthly meetings CEO Message Internal communication Reception of complaints made through phones, email, and complaint post box Employee satisfaction and employee engagement survey Representative of Welfare Committee Representative of Committee of Occupational Safety, Health and Environment of the Workplace
Shareholders/investors	Steady growth in performance Corporate governance with adherence to good governance code and managed with openness, transparency, accountability, and equipped with risk management system Appropriate returns on investment	Appropriate payout of dividends Corporate governance Integration of sustainability guidelines with business strategies	Annual report Annual General Meeting of Shareholders Quarterly investor and analyst meetings Company visits Company’s regular communication through online channels (Company’s website, Facebook, Line, Instagram, etc.)
Customers	Responsible products and services with due regard for consumers’ rights Development of products meeting consumers’ needs Quality and standardized products and services Personal data protection	Development of innovative products and services Speedy and efficient complaint-handling Ongoing communication of product information and customer activities and privileges Customer relationship management Policy and practices for customers’ personal data security, with strict enforcement	Customer satisfaction survey Call Center No. 1198 Company’s regular communication through online channels such as website, Facebook, LINE, and Instagram
Suppliers	Fair and non-discriminatory procurement Efficient, transparent, and accountable procurement system Mutual business growth	Policies and practices on procurement Compliance with regulations and trade conditions Best practices for suppliers such as business ethics Promoting membership of anti-fraud and anti-corruption network Receiving opinions and guidelines for joint operation	Regular meetings with suppliers Supplier assessment form Supplier evaluation Joint training with suppliers Company’s website
Community/society	Business operations with due regard for community and environmental impacts Environmental protection around community Fair handling of complaints	Ecosystem stewardship of community surroundings Business process redesign for mitigation and environment-friendliness through controlling pollution, garbage, and waste along with conscientious consumption of water and energy Environmental improvement both inside and outside the project Sharing knowledge with institutions, agencies, and organizations Using of environment-friendly construction materials Listen to community’s opinions and complaints	Survey and engagement meetings with communities Project visits by agencies/academic sector Joint activities with communities, public, private, and academic sectors Company’s website
Public sector	Compliance with rules, regulations, laws, and policies of regulators Continuous engagement in public agencies’ activities and projects Good corporate governance	Factual, accurate, and complete reporting of business outcomes Cooperation and support of public projects Strict compliance with applicable laws	Courtesy calls and coordination Meetings, seminars, and engagement in public agencies’ activities Company’s website
Financial institutions/creditors	Debt repayment in accordance with terms and conditions Business operation according to goals or investment plans Present financial products to the Company and customers who are home buyers	Debt repayment within schedule Management of performance under suitable risk management Operation in accordance with investment plans Considering and presenting financial products beneficial to the Company and customers who are home buyers Presenting financial products to the Company and customers who are home buyers Conducting joint promotional activities with financial institutions to respond to the financial needs of customers who are home buyers	Meeting with Relationship Manager Contact financial department
Business competitors	Transparent and fair business conduct	Disclosure of business data on the Company’s and the Stock Exchange of Thailand’s website Fair business competition terms Promotion of free-trade competition without monopolies	Meetings with associations or related entities on appropriate occasions Company’s website

Business Value Chain