Thailand’s Top Corporate Brand 2020 bestowed on Land and Houses

On November 27, Mr. Naporn Sunthornchitcharoen, Land and Houses Plc Chairman (right), accepted the Thailand’s Top Corporate Brand 2020 plaque of honor from Professor Dr. Bundhit Eua-arporn, Chulalongkorn University President, in recognition of Land and Houses’s highest brand value among property developers this year, totaling 64,753 million baht.

This accolade resulted from the “Brand Value Measurement and Ranking in ASEAN and Thailand 2020” research of the Master in Branding and Marketing Program of the Faculty of Commerce and Accountancy, Chulalongkorn University. The work undertaken by Professor Dr. Kunthalee Ruenrom and Dr. Ek Phatharathanakul aimed at evolving systematic brand value measurement while promoting business entities’ recognition of the value of strong brand development for the sustainable benefit of society and national economic systems. In its 10th consecutive year, the research has resulted in the annual announcements of companies with top brand values among all industrial groups associated with the Stock Exchange of Thailand (SET).