At the annual TERRAHINT Brand Series 2025 event on November 27, Ms. Suparat Veerakul, Land and Houses Plc Senior Vice President, Corporate Communication, accepted The Most Powerful Brand in Real Estate 2025 award—marking Land and Houses’s long-standing excellence as a most prestigious brand—from Mr. Pornnarit Chuanchaisit, The Thai Real Estate Association President (middle).

In receiving the award, Ms. Veerakul said, “This is Land and Houses’s ultimate acclaim. The phrase ‘The Most Powerful Brand’ is so compelling, for it is no simple task to become a brand of choice. The distinction calls for not only time but also a lengthy journey undertaken by each consumer and the brand. Our ‘For a Better Living’ tenet implies commitment, development, and creativity to deliver quality residences in a decent and livable society for years to come. We do cherish ‘The Most Powerful Brand’ accolade, and our pride will transform into a spirit to continue crafting a better living.”

Representing the announcement of real-estate brands of choice among consumers, the TERRABKK Brand Series has presented awards to various companies with outstanding reputations. Each award stems from ongoing research undertaken since 2018 to pinpoint consumers’ behavior and major trends in the Thai real-estate market. The research has two distinct scopes. First, the Focus Group, meaning three groups of nine people each (with a household income of 100,000 baht a month or more) that provide feedback on brand insights and customer insights. Each individual must plan to purchase a residence within 1-2 years in Bangkok Metropolis and periphery. From this, one derives the customer persona of each age group that are purchasers of single-detached houses, townhomes, and condominiums. The goals are to appreciate the roles played by hospitality and wellness residences in upgrading living experiences and to approach international standards and pinpoint how brand perception changes in the wake of economic and natural disaster crises. Second, online questionnaires with a minimum of 1,500 sample groups yield brand performance and customer trends. Quality responses are screened with a logical test with a mixture of genders, age groups, and income levels in line with the actual population structure. The goal here is to gauge brand awareness, brand image, and brand powerful scores to determine year-on-year changes from the perspectives of prospective owners and the public—thus leading to psychological needs to buy residences. All research process elements are based on the qualitative and quantitative research on genuine consumers.